Martha’s Bike was always a bike rental store with a focus on getting people on bikes to enjoy the vineyard. Martha’s wanted us to turn their rental business into a retail business as well. They didn’t want their customers to just remember the vineyard, they wanted them to remember Martha’s Bike and have the opportunity to take a piece of that home. We collaborated with Martha’s and Alexander Gray to come up with a great space for retail and rental. This was a full rebrand of custom made displays, tables, cashwrap, signage, logo, space design, the whole 9. It was great to be able to have our hands in the whole process and build out.